I love LinkedIn. LinkedIn is a great place to be a voice. And to also connect with people you in a similar industry to yourself. For many of us, LinkedIn is used as a way to search for jobs and connect. But for businesses, it can go beyond this, with the use of something like Linkedin Integration, by targeting the right audiences for their products and content. There is so much more to this platform than we think. Today I'm going to write about one of the many ways you can begin to establish your online presence through LinkedIn Groups. When I discovered people were watching me on LinkedIn, I honestly had no idea. I was just doing what I do, i.e., helping people. After all, I am a Career Coach. And, I do participate in Groups on LinkedIn with other professionals related to Career Coaching.
Typically, I would simply answer a question by commenting for one of my teammates or Group members. I didn't realize I was creating an online presence until people started contacting me and telling me they knew who I was from my online presence on LinkedIn.
Here are a few pointers just to begin your LinkedIn online presence:
1. Join a Group
2. Write a Comment or ask a question in the Group
3. Create a Group
Join a Group. To find LinkedIn Groups, go to the top right corner of the menu bar. Click on the arrow next to the hourglass in the search key. You'll see options to search for People, Companies, Groups and more. Click on Groups. Select a Group of interest to you. For example, Charlotte Job Help is a great Group to join, if you're a job seeker in Charlotte North Carolina. As a Career Coach from the Outplacement industry I joined Outplacement Professionals Network, and many more Groups related to my profession as a coach, trainer and resume writer.
Join a LinkedIn group you are passionate about!
Write a Comment or Ask a Question. This will encourage you to jump in and ask a question or discuss a comment. Here's how you can develop your online presence. For example, when you ask a question to begin a discussion in a LinkedIn Group that creates the highest number of members commenting on your question, suddenly you will find yourself ...
A LinkedIn Group "Top Influencer of the Day" or "Manager's Choice."
Create a Group. You can also Create a Group on LinkedIn. Why? There are many great reasons. Here's one example. Let's say you're working for a company experiencing a planned or unplanned major expansion. You can create a LinkedIn Group as a forum for the employees to quickly have answers to questions 24/7 by and for the members of the LinkedIn group. Why? To share information for the organization or for specific groups within the organization.
To create a group, click on Groups in the right center of the menu bar. Then click on Create a Group, fill out the form options and select Create an Open Group or Members only Group.